How many caskets are typically used in a demonstration group?

In the context of funeral service merchandising, a demonstration group typically consists of three or four caskets. This range provides sufficient variety to showcase the different options available to potential buyers, including different styles, finishes, and price points.

Having this number allows for a comparative display that can effectively highlight the distinctions and features of each casket, facilitating informed decision-making by families. Caskets used in demonstrations should illustrate the full spectrum of choices without overwhelming clients with too many options, which can lead to confusion.

Using fewer than three caskets may not adequately present the range of products, while showing five or more could dilute the focus on each individual casket's features and benefits. Therefore, the choice of three or four caskets strikes a good balance for optimal demonstration during sales presentations.