In merchandising practices, a combined service and merchandise offering is often referred to as what?

A combined service and merchandise offering is typically referred to as a package deal because it encompasses both the service component, such as funeral services, and the merchandise component, which may include caskets, urns, or other related products. The term "package deal" reflects the idea of bundling these elements together into a single, cohesive offering that provides convenience and value to the consumer.

This approach is popular in the funeral service industry as it allows families to make comprehensive decisions more easily, fitting their needs and preferences while often providing cost savings compared to purchasing services and merchandise separately.

The other terms, while relevant in different contexts, do not specifically capture the essence of combining services and products in the way "package deal" does. For example, "combined pricing" usually refers to pricing strategies but doesn’t imply a service-merchandise combination, and "targeted pricing" relates to pricing aimed at specific market segments without an implication of bundling. "Unit pricing" typically refers to the cost of a single unit of goods and is not relevant in this context, as it doesn't describe the combination of services and merchandise.